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2051 reviews on Udemy

The Social Media Marketing & Management Masterclass 2022

Master Social Media Marketing & Management, Digital Marketing, Facebook & Ads, Instagram, Pinterest, Build a Strategy.
Instructor:
Robin & Jesper
11,221 students enrolled
English [Auto]
Social Media Marketing.
Social Media Advertising.
Social Media Management.
Grow an Online Audience.
Freelancing.
Become an Influencer.
Get Hired.

Congratulations, You Found It!

The Social Media Marketing Masterclass 2022 that'll cover all your Social Media needs!

This is a 100 % Practical Course – Get Ready For Real Time Hands-On Experience From The First Lecture!

Take A Look at These Top Rated Reviews…

⭐⭐⭐⭐⭐ THESE GUYS ARE AMAZING!!!!! I have purchased several courses with the intention of developing skills pertaining to social media. Nothing came close to this. This course IS ALL YOU NEED… – Maya Popkin

⭐⭐⭐⭐⭐ I can't emphasize the fact how much I learned from this course. If you're a beginner looking for a course on SMM this is the one – M.Rajesh Kumar

⭐⭐⭐⭐⭐ I ordered several courses about Social Media Management and this one is by far the best. – I. G.

⭐⭐⭐⭐⭐The course is updated and a complete Social Media Marketing Course. I learned a lot of things I didn't know I needed in my career as a freelancer. – Laica Laping

Course Goals:

  • Become a Social Media Marketer & Manager.
  • Become a Social Media Marketing Freelancer
  • Get Hired as a Social Media Marketing Expert 

What's Included:

  1. Market Research
  2. Social Media Strategy
  3. Goal Setting
  4. Branding & Design
  5. Content Marketing
  6. Track Performance
  7. Sales Training
  8. Copywriting
  9. Sales Psychology
  10. Emotional Intelligence
  11. Persuasion & Influence
  12. Customer Service
  13. Difficult Conversations
  14. Marketing Channels
  15. Facebook Ads
  16. YouTube Ads
  17. Instagram Marketing
  18. Pinterest Marketing
  19. LinkedIn Marketing
  20. Quora Marketing
  21. Twitter Marketing 

Lifetime Access to Future Updates

✔ Tools, Articles & Templates

Quick & Helpful Support in the Q&A section

Downloadable Certificate of Completion

30 Day Money Back Guarantee (No Questions Asked)

 

See You Inside!

Love

Robin & Jesper

Introduction

1
Introduction

Welcome to the course!

2
How to Use this Course

In this video, we'll talk about the best way for you to use this course depending on your skill level and goals.

3
What is Social Media Marketing & Management?

In this video, we'll talk about the differences between Social Media Marketing & Social Media Management.

4
FAQ

In this lecture you'll get answer to the most common questions about Social Media Marketing & Management.

Market Research

1
Market Research Explained

In this lecture you'll learn what Market Research is, why it's so important to do & the steps included to do it efficiently.

2
Find Target Audience (Ideal Customer)

In this lecture you'll learn how to find your specific ideal customer that are interested in your products and services.

3
Exercise - Buyer Persona

In this lecture you'll learn how to find your ideal customer by creating your buyer persona.

4
Find Marketing Channels

In this lecture you'll learn how to find your specific social media channels that have a high concentration of your ideal customer.

5
Exercise - Find Marketing Channels

In this lecture you'll do an exercise to study your competitors who have an identical ideal customer to you, to understand which social media channels that have a high concentration of your ideal customer and are worth your marketing efforts.

STRATEGY

1
Why You Need a Strategy

In this video we'll talk about the importance of having a Social Media Strategy, in other words a plan.

Goal Setting

1
S.M.A.R.T Goals

In this lecture you'll learn how to set well-defined, actionable goals called SMART goals.

2
Specific

In this lecture we'll make sure that your goal is Specific enough to make it attainable.

3
Measurable

In this lecture we'll make sure that your goal is Measurable to ensure that you can track and reach it.

4
Achievable

In this lecture we'll make sure that your goal is Achievable and not overly unrealistic.

5
Relevant

In this lecture we'll make sure that your goal is actually Relevant and not a random goal for the sake of goal-setting.

6
Time-framed

In this lecture we'll make sure that your goal is time-framed to ensure that you DO reach it. A goal without a time-frame is just a wish!

7
Metrics Tracking Explained

In this lecture you'll learn how to track the metrics of the SMART goal you've set to ensure that you achieve success.

8
Choose Your Metrics

In this lecture you'll get to expand your metrics awareness to make sure that your goal either contains it, or is added to make it properly trackable.

Branding & Design

1
Branding for Social Media

In this lecture you'll learn about the importance of branding for an effective social media marketing strategy.

2
The Structure of Branding

In this lecture you'll learn about the structure of branding.

3
Branding vs Marketing

In this lecture you'll learn the difference between branding and marketing.

4
Why You Need a Brand Strategy

In this lecture you'll learn why you need a brand strategy.

5
The Importance of Purpose

In this lecture you'll learn about the importance of purpose.

6
Purpose Examples

In this lecture you'll learn about different purpose examples.

7
Your Purpose

In this lecture you'll learn about Your purpose.

8
The Importance of Vision

In this lecture you'll learn about the importance of having a brand vision.

9
Vision Examples

In this lecture you'll learn about different vision examples.

10
Your Vision

In this lecture you'll learn about Your vision.

11
The Importance of Mission

In this lecture you'll learn about the importance of having a mission with your brand.

12
Mission Example

In this lecture you'll learn about different mission examples.

13
Your Mission

In this lecture you'll learn about Your mission.

14
The Importance of Values

In this lecture you'll learn about the importance of brand value.

15
Values Examples

In this lecture you'll learn about the value of having values.

16
Your Values

In this lecture you'll learn about Your value.

17
Who Are Your Competitors?

In this lecture you'll learn about finding your specific competitors.

18
What Makes You Different?

In this lecture you'll learn to understand what makes your brand different.

19
Differentiator Examples

In this lecture you'll learn about differentiator examples.

20
The Importance of Positioning

In this lecture you'll learn about the importance of your positioning.

21
Your Positioning Statement

In this lecture you'll learn how to create your positioning statement.

22
What is Brand Personality

In this lecture you'll learn about what a brand personality is and why it's important.

23
Define Your Brand Personality

In this lecture you'll learn about Your specific brand personality.

24
Find Your Brand Voice

In this lecture you'll learn how to find the unique voice of your brand.

25
The Power of Brand Storytelling

In this lecture you'll learn about the power of brand storytelling.

26
How to Tell Your Brand Storytelling

In this lecture you'll learn how to tell your own brand's story.

27
Name Your Brand

In this lecture you'll learn how to name your brand properly.

28
Create Your Tagline

In this lecture you'll learn how to create a unique tagline for your brand.

29
Your Brand Colors

In this lecture you'll learn about Your brand colors.

30
Your Brand Fonts

In this lecture you'll learn about Your brand fonts.

31
Brand Logo Types

In this lecture you'll learn about different brand logo types.

32
Your Brand Logo

In this lecture you'll learn about Your brand logo.

33
Next Step

In this lecture we'll have a look at where you are, what you've achieved and what's about to come!

Content Marketing

1
Content Marketing Explained

In this lecture you'll learn about content marketing and how it works.

2
Choose Your Objective

In this lecture you'll learn about the different content marketing objectives. Choose yours accordingly to your goal.

3
How to Brand Your Content

In this lecture you'll learn how all of your branding needs to spill over and stay consistent in your content marketing.

4
Content Marketing Strategies Examples

In this lecture you'll learn practical real-world examples of how the professionals use a variety of different branding personalities and strategies and apply that to their content marketing for a consistent and solid social media marketing strategy.

5
Choose Your Platforms

In this lecture you'll choose the platforms where you'll post content.

6
Find Content Ideas

In this lecture you'll learn to find content ideas.

7
Image Content

In this lecture you'll learn about image content.

8
Create Image Content

In this lecture you'll learn to create image content yourself.

9
Video Content

In this lecture you'll learn about video content.

10
Create Video Content

In this lecture you'll learn to create video content yourself.

11
Content Marketing Guidelines

In this lecture you'll learn about content marketing guidelines.

12
Content Marketing Plan

In this lecture you'll learn to create your content marketing plan, also known as a content schedule or content posting schedule.

Track Performance

1
Track Your Performance

In this lecture you'll learn to track your performance based on your metrics.

2
Campaign Tagging

In this lecture you'll learn about tracking social media content through UTM Campaigns in Google Analytics.

SALES

1
Sales Training Explained

In this lecture you'll learn what Sales training is all about, and why it's so important to be successful in both Social Media Marketing and Management.

Copywriting

1
What is Copywriting

In this Lecture we'll talk about what Copywriting is.

2
Benefits vs Features

In this lecture we'll talk differences between benefits and features and how to combine them to make a great copy.

3
Know What You're Selling

In this video we'll talk about the importance of knowing what you're selling.

4
Know Who You’re Selling To

In this video we'll talk about the importance of knowing who you're selling to, so you know how to speak to them.

5
3 Keys to Sell Anything

In this video you'll learn about the "Thee Keys" to master copywriting.

6
Writing Personalities

In this video you'll learn about the two most common sales personalities.

7
It's Never Time or Money

In this video you'll learn why it's never time or money that decides if customers will buy or not.

8
Headlines

In this video you'll learn the power of headlines and how to write them.

9
Subheads

In this video you'll learn the power of Subheads and how to write them.

10
Use Persuasion

In this lecture you'll learn persuasion techniques in Copywriting to get people to do what you what you want.

11
Use Power Words

In this lecture you'll learn what Power Words are and which one's the most effective to make people take action.

12
The Steps To a Perfect Story

In this lecture we'll give you the steps to the perfect story + walking you through how to creating a great story with these steps.

13
The AIDA Model

In this lecture, you'll learn all about the AIDA model and how to use it to get people's attention and keep it.

14
Remove Writer's Block

In this lecture, you'll learn to remove the writer's block to get back your creativity.

15
Call-To-Action

In this lecture, you'll learn all about Call-To-Action also called CTA.

16
How To Call-To-Action

In this lecture, you'll learn how to create effective Call-To-Actions also called CTA.

17
Recap

In this video we'll recap everything you've learned about Copywriting.

18
Copywriting Assignment

In this lecture you'll start applying what you've learned, and understand what separates the good from the bad copywriting.

19
Copywriting Assignment - Answers

In this lecture you'll find the answers to the Copywriting Assignment.

Sales Psychology

1
Reciprocity

In this lecture, we'll learn what Reciprocity means and how we can use it as a powerful strategy to sell more products and services.

2
Curiosity

In this lecture, we'll learn what Curiosity means and how we can use it as a powerful strategy to sell more products and services.

3
Scarcity

In this lecture, we'll learn what Scarcity means and how we can use it as a powerful strategy to sell more products and services.

4
Social Proof

In this lecture, we'll learn what Social Proof means and how we can use it as a powerful strategy to sell more products and services.

5
The 3 Boxes

In this lecture, we'll learn what The 3 Boxes mean and how we can use it as a powerful strategy to sell more products and services.

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Includes

37 hours on-demand video
15 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion