Social Media Marketing – Content Marketing Masterclass 2022
Social Media Marketing & Online Digital Marketing Strategy 2020 For Beginners
This course teaches you how to market your business for free, using Social Media Marketing and not paid advertising.
*You Also Get Free Access To A Private But Very Popular Support Group!
All the content in this course is fully up to date for 2020 and with this course, you will get free access to a Private Social Media Marketing group on Facebook where you can get help and advice and all the latest news and tips as they happen!
The Science Of Social Media Marketing
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Do you want to understand the science and art of using Social Media Marketing to drive traffic to your website for free?
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Do you get frustrated with all the confusing advice on the internet and how everyone insists you need to waste money on Social Media Advertising when you want to learn how to use Facebook, Twitter, LinkedIn, Instagram and Pinterest to get traffic to your website and to get sales?
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Do you want to learn tried and tested methods and the best practices for Social Media Marketing?
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Do you want to learn how to make all types of marketing skills, like creating blog posts, creating social posts, how to produce audio content and video content?
Then this course is for you!
Student Bonus:
This course comes with FREE ACCESS to a Private Facebook Community where we share up to date information and tips for your social media marketing and where you can get support and advice!
Master Social Media Marketing And Online Digital Marketing
In this course you will learn how to master Social Media Marketing, Blogging, Copywriting, Email Marketing, Local SEO, SEO, YouTube Marketing, Video Production, Vlogging and Instagram Photography, we will also show you how to take a profile image with just an iPhone or Smartphone for your social media profile!
Everything you need to create a powerful online marketing presence…
You will learn what works and what does not work with online digital marketing and where to spend your time and effort.
You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process.
You will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site.
This course does NOT cover paid advertising or podcasting.
Topics Covered In This Course:
Module 1 – Understanding Social Media Marketing
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The Social Media Marketing Monster
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Free vs Paid Traffic
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What Is Marketing
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What is Media
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What is Social
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Local vs International Social Media Marketing
Module 2 – Marketing As A Business Priority
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Marketing As A Business Priority
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The Marketing Company
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Feast And Famine
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Continuous Marketing
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The 80/20 Principle
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Sales And Marketing
Module 3 – Understanding The Buyer Journey
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Meet Bob
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The Seven Steps To Marriage
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The Buyer Journey – AIDA
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Attention Content
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Interest Content
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Desire Content
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Action Content
Module 4 – Bob's World View Marketing
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Understanding World Views
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Understanding Bob
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Confirming A World View
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The Family Kettle
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Bob's World View Activities
Module 5 – Social Media Marketing And Search Engine Optimisation – SEO
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The Truth About Social Signals
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The Problem With New Websites
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The Snowball Effect
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The Great Deception
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Your Website As Your Data Center
Module 6 – Social Media Marketing Platforms
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Finding Bob
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What Platform Should I Use?
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Business Or Personal Branding?
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Branding Tips
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Creating Your Biography
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Housekeeping
Module 7 – Posting On Social Media Platforms
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The Golden Rules
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Curation Vs Creation
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What Types Of Content Should I Create?
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Written Content
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Photography Content
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Infographics Content
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Video Content
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Podcast Content
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Automation
Module 8 – Social Media Posting Ideas
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Where Do I Get Posting Ideas From?
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Stupid Questions
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Conversations
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Stories – The Power Of Narrative
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Industry News
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Content Capture Systems
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Respecting Your Audience
Module 9 – Creating A Social Media Post
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Take Them To The Movies
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Headlines
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Body Text
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Using Images
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Video Posts
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Quizzes And Polls
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Links
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Hashtags
Module 10 – Community Based Marketing
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The Best Kept Secret In Social Media Marketing
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Choosing A Niche
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Choosing A Platform
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Gate Keepers
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Community Rules
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Shared Ownership
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Structuring Your Community
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Visiting Other Communities
Module 11 – Building A Social Media Marketing Plan
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Why You Need A Plan
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Your Social Media Schedule
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Your Content Calendar
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Realistic Time Frames
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Responsibilities And Roles
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SMART Goals For Your Marketing
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Marketing Mission Statements
Module 12 – Social Media Marketing Case Studies
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Marketing Mistakes
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Twitter Case Studies
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Facebook Case Studies
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LinkedIn Case Studies
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YouTube Case Studies
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Pinterest Case Studies
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Instagram Case Studies
Module 13 – Creating Social Media Images With Adobe Spark
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Introduction To Adobe Spark Tools
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Creating A Post
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Creating A Post On A Mobile
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Adobe Spark Activities To Complete
Module 14 – Creating Your Social Media Profile Image
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Introduction
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Equipment Needed
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Understanding Your Camera
Module 15 – Lighting Your Subject
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Offset Lighting Setup For Portraits
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Front Lit Lighting For Portraits
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Setting The Exposure
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Posing The Face
Module 16 – Editing Your Images With Snapseed On An iPhone Or Smartphone
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Editing A Male Portrait
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Finishing A Male Portrait
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Editing A Female Portrait
Module 17 – Blogging For Business – Copywriting For Blogs And Articles
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Identifying Your Niche Audience
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Finding Your Style As A Writer
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Preparation – Tracking Ideas For Your Blogs And Articles
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Page Setup And Formatting
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Links And Actions
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Additional Content On The Page
Module 18 – Blogging – Writing Your Copy
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AIDA Copywriting
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Attention
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Interest
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Desire
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Action
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Additional Thoughts
Module 19 – Email Marketing – Building Your Email List
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Email Marketing – Grasping The Concept
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Email Marketing Software – Choosing Your Provider
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Building Your Email List
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Different Ways To Get An Email Sign Up
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Asking For The Email
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The Magic Of PDF's
Module 20 – Using Your Email List
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An Email List Is For Selling Stuff Right?
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Email Marketing Styles
Module 21 – Email Copywriting
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Email Writing Styles
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Email Copywriting Using AIDA
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Email Spam Traps And Pitfalls
Module 22 – Email Analytics – Automation – Maintenance
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Email Analytics – What To Measure
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Email Automation – Understanding Its Usage
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Using Surveys
Module 23 – SEO And Local SEO – A Guide To Ranking Your Business In Google Search
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Introduction To Local SEO
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Google Search – Understanding How Local Search Works
Module 24 – Google Search And Your Position In Local Search
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Local SEO Ranking Factors
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Your Local Ranking Factors – How They Impact Local Search
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Domain Authority And Page Authority
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Trust Flow
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Check Your Local SEO Ranking Scores
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Google Local Search
Module 25 – Google My Business – A Strong Local SEO Ranking Factor
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Google My Business
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Cleaning Up Old Google Listings
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Managing Your Google My Business Page
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Creating A Google Review Strategy
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Google My Business – Support Community
Module 26 – Building Up Reviews – Including Google Local Reviews
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Citations Setting Up A NAP Page
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Managing Your Citations
Module 27 – Backlinks – Understand How They Improve SEO
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Back Linking – An Introduction
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Checking The Quality Of Your Back Links
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Building Back Links
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Social Media Business Pages As Back Links
Module 28 – On Site SEO – Improving Your Sites SEO
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Content Marketing As Part Of Your SEO
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Creating Your Content
Module 29 – Keyword Optimisation For Powerful SEO
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Understanding Keywords
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Keyword Strategies
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Inserting Your Keywords On Your Website
Module 30 – Local Business Online Marketing
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Marketing A Local Business
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Adwords – An Introduction
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Setting Up A Local SEO Agency
Module 31 – YouTube Channel Setup And SEO
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Building Your YouTube Landing Page
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YouTube SEO – The Importance Of Titles
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YouTube SEO – The importance Of Your Descriptions
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YouTube SEO – The importance Of Tags
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YouTube Annotations
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YouTube Analytics
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Publishing And Sharing Your Videos
Module 32 – YouTube Video Launch Strategy
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The Real Secret To A Successful YouTube Video Launch
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Eyes On The Prize
Module 33 – Mastering Audio Production For Video And Podcasting
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Introduction To Mastering Audio Production
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Technical Challenges You Will Face
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Choosing Your Microphone
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Positioning Your Microphone
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Reducing Echo
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Reducing Background Noise
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The Perfect Studio
Module 34 – Mastering Video Lighting And Subject Composition
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Introduction To Mastering Video Lighting
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Camera Choices
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Lighting Choices
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Composition And Presentation
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Webcam And Smartphone Setup
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3 Light Setup For DSLRs And Camcorders
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5 Light Setup For DSLRs And Camcorders
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Teleprompter And Reference Monitor
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Setting An Exposure
Module 35 – Green Screen Video Production
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Introduction To Green Screen Video Production
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Chroma Keying
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Lighting A Backdrop
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XSplit Broadcaster – An Introduction
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XSplit Settings
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Building A Presentation
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Screen Capture
Module 36 – On Camera Presence – Getting Comfortable In Front Of A Camera
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Introduction To On Camera Presence
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Why You Need A Studio
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Communicating With Warmth
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Talking To Bob
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Finding Your Natural Self
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Practice Makes Perfect
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Take 2
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Additional Tips
Module 37 – Writing A Promotional Script For Your Video
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Introduction To Writing A Promotional Script
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Meet Bob
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AIDA Psychology
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Attention
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Interest
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Desire
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Action
Module 38 – Video And Audio Editing Using Adobe Premiere Pro And Adobe Audition
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Introduction To Editing
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Setting Up Your Folder Structure
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Color Grading Your Video
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Audio Correction Techniques
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Cutting Options – Video Editing
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Breath And Click Removal
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Advance Audio Cleaning
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Adding Music To Your Video
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Exporting Your Video
Module 39 – Vlogging Style Video Production
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What Is Vlogging
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Vlogging Equipment – Budget Or 4k?
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Vlogging Equipment – Budget Recommendations
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Vlogging Equipment – Choosing Your 4k Camera
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Vlogging Equipment – Choosing Your Microphones
Lecture -
Vlogging Equipment – Tripods And Accessories
Lecture -
Filming Techniques
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Editing A Vlog
Lecture -
Activities For The Vlogging Section
Module 40 – Understanding Instagram
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Growing Your Audience
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Hash Tagging Tools
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Better Pictures With Your Phone
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Basic Composition – The Rule Of Thirds
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Understanding Light
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Controlling Your Background
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Editing Your Images With Snapseed
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Understand Instagram – Activities To Complete
Module 41 – Quora Marketing
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What Is Quora?
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Setting Up Your Quora Profile
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Finding Quora Questions To Answer
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Writing A Quora Answer
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Quora Growth Tips
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Quora – Activities To Complete
Module 42 – Pinterest Marketing
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What Is Pinterest?
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Pinterest Business Profiles
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Creating A Pinterest Board
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Creating A Pinterest Pin
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Rich Pins And Buyable Pins
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Pinterest Growth Strategies
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Pinterest Board Strategy Examples
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Pinterest Tools
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Pinterest Activities To Complete
Module 43 – Introduction To Podcasting
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What Is Podcasting
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Getting Started With Podcasting
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Podcasting Equipment
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Designing Your Podcast
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Podcast Recording Tips
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Finding Guests For Your Show
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Editing Your Podcast With Adobe Audition
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Marketing Your Podcast
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Podcasting Activities To Complete
Join Us
So join us on the other side and learn how to master the science and art of Social Media Marketing and Online Marketing!
Social Media Marketing
You can find the free group here:
https://www.facebook.com/groups/315895508994878/
Social Media Marketing - Understanding Social Media Marketing
How do I create a digital marketing plan?
Well the first thing we have to do is we have to concentrate on finding Bob.
The very first thing we have to do is we have to figure out who our Bob is what does our ideal client look like.
What do they take interest in?
Where do they hang out? What music do they listen to, how old are they?
We have to understand Bob's world view, how Bob views the world.
Once we have a clear buyer persona we can start marketing to Bob, we can build our plan.
In this discussion we're going to be looking at building a plan for a fashion brand for instance, we're going to use a fashion brand but then we can extrapolate that to any type of brand.
So how do I build a marketing plan?
When we build a marketing plan we are essentially creating a marketing funnel.
So to simplify things we will build an AIDA funnel and the same technique can be applied to any marketing campaign or long term strategy for any product or service.
What is an AIDA funnel?
It is basically a marketing strategy that matches a biased decision making process.
So we take that decision making process and we break it down into four simple steps that we can match our marketing to.
Then we market to Bob in four simple steps in line with that buying process.
The four steps:
So what are those four steps?
Well the first step is ATTENTION which is content that gets Bob's attention.
Then we have INTEREST content that generates Bob's interest.
Then we have DESIRE content that feeds Bob's desire.
Then we have ACTION content that Bob can act on.
We create marketing content for each of those specific steps and lead our buyer to the purchase of our product.
Where do I start?
So where do I start?
What action do I want Bob to take?
The real secret to getting an AIDA marketing funnel working for you is to build it in reverse.
So we will need to decide what action it is that we want our buyer to take, when they get to the end of the marketing funnel, and we need to decide that at the very beginning.
So we just want Bob to buy our stuff right, buy my stuff that's the action we want Bob to take?
Or is Bob more valuable to you, if he buys a product off of you once or if he buys many products off of you over many months or even years?
Maybe Bob is more valuable as a brand advocate, someone who likes to recommend your product because he likes it so much?
Deciding what action specific action you want Bob to take is extremely important.
So what action do I want Bob to take?
Let's say you want Bob to buy many things from you.
Your main goal would be to get him to sign up to a membership scheme that gives huge benefits to Bob where you can communicate offerings to him on a regular basis.
Amazon Prime is an example of this.
In that case your end action is not to get a sale but to get a subscription to your membership scheme.
That's the action we want Bob to take.
The desire phase:
So what about this next phase this DESIRE phase?
Desire is where you create an emotional commitment to your product.
This is usually in the form of regular communication through something like an email list.
We need to build Bob's desire for products over time.
Now sometimes people will buy a product straightaway but oftentimes we have to develop desire for a product.
So if we get him on our email list we can market to Bob continuously.
But the thing about email list is that Bob does not want you to sell stuff to him.
Bob will only join your email list if he get something useful.
So for a fashion brand we could create a fashion tips newsletter where the main focus is on giving Bob fashion tips that he will find useful and relevant.
Then at the end of every email message, right at the end, we give the option for them to take advantage of an offer, a call to action, which in this case might be the membership scheme sign up.
So we use our list to send him useful relevant free information, but all the time we're trying to push him towards that sign up where we can push him special offers, discounts, maybe end of line stock.
But the important thing to understand here is we have to create desire for continuous communication.
And if Bob gives us an email he has given us the opportunity to talk to him on an ongoing basis.
And that's why email lists are probably the most valuable resource you can create, when it comes to online marketing.
Interest content:
So how do we get them on the list?
How do I create INTEREST type content?
Before someone will give you the email they'll need to know that what they are going to get from the email meets their needs.
So we need to create 'free to access' content and email content is not free to access, as the transaction cost is Bob surrendering his email address.
This can be in the form of videos, articles, podcasts and in the case of a fashion brand again we would go with fashion tips.
We would create visually pleasing set of blog posts or articles and then encourage them to get something for free by signing up to our email list.
So at this stage we're working on the INTEREST, so we're gonna do some videos we do some blogs and articles and we're going to ask him to sign up to our email list.
Attention content:
How do I get them to my articles?
How do I get their attention in the first place?
I need to go from ATTENTION to INTEREST to DESIRE to ACTION.
The ATTENTION phase, this is where social media marketing comes in.
We would pick the social channels where we feel Bob hangs out and we would create interesting content there that Bob will engage with and share.
So in this instance we would look at using Pinterest and Instagram, as this is where very visual products like fashion do extremely well, in terms of creating a viral presence where your content gets reshared.
1. So we'll create a post on social media, that links to our article.
2. Then our article will have an email sign up, and then we get him on our newsletter list
3. In our newsletter we can ask them to join our membership scheme.
4. Then we can sell product to them on a regular basis.
The social campaign:
So what type of content would I create for my social media campaign?
Well photos of the clothing would be the obvious content type to create.
So investing in the photography side of your marketing is going to be key.
If you're a fashion brand maybe someone in the business needs to be trained in photography, your product has to look good has to appeal to Bob, has to resonate with him or her.
Good quality images of your product both catalogue style, shot in a fashion setting or even showing normal people wearing the clothes to get Bob's attention.
We could even do a campaign where we ask people who are wearing their clothes to share those clothes and hashtag them on Instagram or share them on Pinterest so that we can create user generated content.
And if you can do that then Bob will buy from you using your AIDA marketing funnel.
We have a plan?
Yes we do, we've built the marketing plan in reverse.
Let's flip it back and look at it from Bob's perspective.
Step 1 ATTENTION:
Bob finds you on Pinterest
Step 2 INTEREST:
Bob read your article on your website which was linked from Pinterest, on how to choose a shirt.
Step 3 DESIRE:
Bob signs up for your free PDF guide on how to buy a shirt that fits properly and joined your email list.
Step 4 ACTION:
He then receives your newsletter on a regular basis which gives more fashion tips and then subscribes to your membership scheme where he gets a clothing discount and regular offers.
Step 5 Bonus:
Bob shares the information you give him with others who might have the same fashion sense as him.
Bob has now travelled down your marketing funnel.
You have a marketing flow.
Watch the full course
Social Media Marketing - Marketing As A Business Priority
Social Media Marketing - The Buyer Journey
Bob's World View
Social Media Marketing - Social Media Marketing And SEO
Social Media Marketing - Social Media Marketing Platforms
Social Media Marketing - Posting On Social Media Platforms
Social Media Marketing - Social Media Posting Ideas
Social Media Marketing - Creating A Social Media Marketing Post
Social Media Marketing - Community Based Marketing
Social Media Marketing - Building A Social Media And Content Marketing Plan
