4.25 out of 5
4.25
10483 reviews on Udemy

Social Media Marketing – Complete Certificate Course

The comprehensive social media course, beginner to advanced. Go viral, get started today!
Instructor:
SO ME Academy
50,262 students enrolled
English More
Understand the social media foundations
Be able to fully audit their organisation
Plan goals and create a vision
Build a social media strategy
Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging
Use advanced features of the most popular social networks
Understand the wide scope of social media
Understand the risks of social media
Use social media not just for marketing, but for customer services & PR
Understand the fundamentals of content marketing

THE MOST COMPREHENSIVE, BEST-SELLING SOCIAL MEDIA COURSE ON UDEMY –  Free access to all updates for life!

Ready to take your business viral? Harness the power of social media with our extensive social media course. Everything from Twitter and Facebook to blogging, social media automation, G+ and content marketing.

Are you ready to become part of the next-generation of business leaders? Harness the power of social media for your business, organisation and career.

Join our latest social media course with UNLIMITED & LIFETIME access you will learn how to drive sales, attract new customers and master social media.

FULL 30 DAY MONEY BACK GUARANTEE.

Social media sites such as Twitter, Facebook, LinkedIn, Youtube, Pinterest and G+ all have thousands of customers waiting for you to explore.

This course is the most comprehensive look at all of the social media websites:

What does this course give you?

  • Introduction to social media
  • Auditing your organisation
  • Social Media Strategy
  • Social media monitoring
  • Content Marketing
  • Facebook
  • Twitter
  • Blogging
  • Instagram
  • Youtube
  • Social Media Automation
  • Social for customer services
  • Social for PR

This course will take you from social zero to social hero using our proactive and practical approach. It is arguably one the most comprehensive online courses of social media; giving learners a great grounding and skill set to enter the world of social.

Certificate of completion

All students who complete this course will receive a Udemy certificate of completion.

DON'T FORGET: Udemy operates a 30 day full money back guarantee, no questions asked! If you're not happy with this course you can request your money back.

Click the “take this course” button straight away at the top right of this page to unlock the power of social media for your business.

Introduction to this course & social media

1
Introduction to the course!

Starting with the basics - Beginners

1
What is Social Media and the broadening scope of Social Media

Social media is more than just a marketing tool. Learn about the widening scope of social media.

2
Free Getting Started Bonus Content

Your Social Media Strategy

1
Choosing your channels

So much social, social everywhere. Where do you begin?

2
Introduction Social Strategy & the Social Journey

A solid strategy is the key to social success. Do you know where you stand on the social media journey?

3
Vision & Goals

A vision, some goals and whole lot of hard-work are the key to a social strategy.

4
Final words on your Strategy

Before you start on the cool stuff, a few final words of wisdom :)

5
Strategy quiz

Getting started with the social networks

1
Facebook: the quick start guide

The getting started guide to Facebook. Worth a watch even if you're already an expert. It includes the latest stats and insights.

2
Youtube: the quick start guide

The getting started guide to Youtube. You may know it all, but give this video a watch...

3
Twitter: the quick start guide

The getting started guide to Twitter. Please do watch It includes the latest stats and insights.

4
Instagram: the quick start guide

The getting started guide to Instagram. It will be over in a snap, give it a watch even if you're an insta-expert. It includes the latest stats and insights.

5
Take action: Secure your assets
6
Getting started quiz

Think you're ready?

The Social Media Audit

1
The Social Media Audit

Not conducting a social audit is like heading to the beach without checking the weather.

2
Social Media Audit Spreadsheet Template
3
Social Audit - Name Variations Brain-storming sheet

History of Social Media

1
The history of Social Media, then and now

There's a big old world out there. Social media is helping it to change for the good of everyone. Find out about the revolution in this insightful lecture.

Social Media Content Marketing

1
An introduction to content marketing

Is content marketing the same as social media?

2
The 5 Types of Content Marketing

Learn the 5 types of lovely engaging content marketing

3
Content Marketing Do's and Dont's

Hey you... this is what you should and shouldn't do!

4
Content Planning

Planning. It has just got to be done.

5
Content Marketing for Customer Services

Can content marketing save you time and money with your customer service?

6
Content Marketing for Recruitment

Recruitment... how can you spice it up?

7
Content Planning Template
8
Case study: Red Bull

Facebook - What you need to know

1
Facebook: The Content Mix
2
Scheduling Posts
3
Creating Offers
4
Post review function
5
Moderation & age/country restrictions
6
Page Messaging
7
Call to Action Buttons
8
Insights & Analytics
9
Case study: Cadbury
10
Case study: Innocent Drinks
11
Case study: Air Asia

Twitter - What you need to know

1
Twitter: The Content Mix
2
Privacy & Security
3
Following & Tweeting
4
Following Do's and Don'ts
5
Notifications
6
Pinning Tweets
7
Basic Analytics
8
Case Study: Tommy Hilfiger
9
Case study: Bonobos
10
Case study: Oreo
11
Case study: Sammy's
12
Case study: Cadbury

Social media automation

1
Introduction to automation
2
Engaging content - part 1
3
Engaging content - part 2
4
Guide: When to use Social Media Automation
5
Scheduling and multiple network posting
6
Why use Hootsuite?
7
Saved searches

Blogging - what you need to know

1
Why blog and considerations
2
Which platform?
3
Creating a Wordpress.com site/blog
4
Content and frequency
5
Optimisation
6
Winning with Blogging - Download

Workbooks, templates and downloads

1
Guide to which social networks to use
2
Social Media Strategy Workbook

Print or make notes based on this document during section 2

3
Social Media Strategy Template
4
Social Media Playbook Template
5
Social media branding and image guidelines
6
Social Demographics
7
Further Strategy Resources

Additional case studies

1
Case study: Dove Cosmetics
2
Case study: Etsy
3
Case study: Lenovo
4
Case study: Honda
5
Case study: Ford [Instagram]
6
Case study: H&M [Instagram]
7
Case study: Jamie Oliver [Youtube]

Get your certificate, badge and LinkedIn cert

1
Certificate & badge instructions
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

3 hours on-demand video
16 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion