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SEO Training Academy: Learn Search Engine Optimization

Master the art of search engine optimization by learning fundamental SEO principles and techniques in this course.
Instructor:
Robert Kanaat
13,806 students enrolled
English [Auto]
Understand the Mechanics of Search
Brainstorm, Research, and Implement a Keyword Strategy
Differentiate Between Solid SEO Tactics and Ones that Bend or Break the Rules
Wield Both On-Page & Off-Page Optimization Techniques
Engage in Powerful Content Marketing Strategies
Conduct Link-Building Campaigns
Leverage the Power of Social Media for SEO
Develop a Complete Understanding for Ranking at the Top of Google's Search

What happens when a rabbit races a turtle?

You know this story right? 

The rabbit sprints, leaving the turtle in the dust. Right off the bat, it's as if the rabbit will win. 

But the rabbit gets caught up, spins its wheels and veers off course. 

The turtle moves forward, nice and steady, consistently towards the finish line. 

We all know that the turtle wins. The rabbit was way too confident and didn't pay attention to the race, thinking there was plenty of time to win. 

The moral of the story? 

Don't be like the rabbit.

SEO is hard enough as it is when you try to learn it on your own. But don't try to blaze through material that you find anywhere on the web. 

Why? 

If you end up doing the wrong things, you could suffer the wrath of Google. And those penalties are hard to recover from.

If you're frustrated and feeling like the rabbit, that's okay. 

Even if success in the field of SEO has long alluded you, and even if the thought of trying to consume all of the content that makes for a successful SEO campaign is all-consuming, there's hope for you yet. 

The truth? 

SEO is an increasingly-complex field. And it keeps expanding its virtual tentacles. There's a lot of information to grasp and rules to digest before you can actually succeed. 

And that's precisely what I'm going to teach you. 

Allow me to teach you how to SEO the right way… like a real pro. 

This information is quite literally worth its weight in gold. 

In fact, students pay me hundreds of times the amount of this course for one-on-one instruction. You're going to get precisely the same information that I teach in my one-on-one consultations, for a fraction of the cost. 

But before I tell you more, let me tell you a little bit about me. 

My name is Robert, and years ago I was frustrated with SEO just like you. 

I felt like there was so much to learn but so little time. 

Today, after having written extensively on the topic with a number of books and audiobooks to my name, I've created this course that will help you to DOMINATE SEO

Why should you listen to me? 

I own the most competitive keyword searches on the internet. 

I rank #1 for quite literally thousands of searches. 

Yes… THOUSANDS. 

In fact, the most competitive search on the internet ‘Make Money Online' goes to one of my articles. If you search ‘Ways to Market Your Business Online,' I've actually got the top two articles. Same thing with ‘Failure Lessons' or ‘How to Discipline Yourself.' 

And so many more…

Imagine being able to send virtually limitless amounts of free organic traffic to your offers and pages on the Web? That skill is worth its weight in gold!

To begin, we'll lay the groundwork with the fundamental principles involved in SEO. You'll gain historical knowledge about where we've come and what's changed in recent years along with the strategies and techniques to help you rank at the top of Google's searches.

From beginner to advanced, you'll quickly move through the ranks to become a professional search engine marketer taught to you by a seasoned professional.

In this course, you'll get the following benefits:

  • In-depth understanding of SEO fundamentals
  • Powerful SEO strategies to rank your site today!
  • BONUS: 80+ pages of downloadable resource guides
  • Social media marketing techniques
  • An introduction to email marketing
  • And much more…

However, you need to act fast. I'm only keeping this price this low for a very limited time. 

And once I increase the price, it's not going back down again. 

Scroll up and hit the SIGN UP button right now.

Start Here: SEO Training Academy

1
Join The SEO Training Academy Facebook Group
2
Introduction to Search Engine Optimization

A brief introduction to the world of search engine optimization.

3
Introduction to the Two Core Concepts in SEO

An introduction to the two core concepts that will drive all of your work as an SEO.

4
On-Page SEO versus Off-Page SEO

Differentiate between On-Page SEO (also known as On-Page Optimization) and Off-Page SEO (also known as Off-Page Optimization).

5
The Three Components of Trust

We'll explore the three core components of Google's trust and just what they mean.

6
Algorithm Adjustments: The Impact on SEO

An overview of the important algorithm adjustments that Google has instituted over the years and the significance of those adjustments to your work as an SEO.

7
Understanding PageRank

A brief history on PageRank and the significance it plays in today's search.

8
Quiz on Introduction Topics

Tools & Resources

1
Google's Webmaster Guidelines

Review Google's Webmaster Guidelines and develop an understanding of what they mean.

** Downloadable PDF guide included with this lecture.

2
PDF: Google's Webmaster Guidelines
3
Quiz on Google's Webmaster Guidelines

This quiz is associated to the Google Webmaster's Guidelines lecture of this course.

Since Google's Webmaster Guidelines is at the heart of much of the work you'll be doing as an SEO, developing a comprehensive understanding of it is at the basis of your ability to rank any content high up on Google's SERPs.

If you haven't already done so, please download the resource guide included in that lecture of the course. Read the resource guide, then take this quiz.

4
Useful Sites & Toolbars

Discuss some useful tools and Websites that we'll refer to over the course of our SEO work.

Keyword Research

1
What are keywords?

An introduction to what keywords are, how keyword searches work, and the differentiation between long-tail keywords and short-tail keywords.

2
How to Research Keywords

An introduction to conducting keyword research to find the right keywords for your content.

3
Latent Semantic Indexing

The importance of Latent Semantic Indexing (LSI) and its impact on today's contextual-driven search.

4
Challenge: Keyword Research

Website Architecture

1
Navigational Elements

The impact of a Website's navigational elements on its optimization on Google's search engine and best practices.


2
Optimizing URLs

Understanding friendly URLs and the right way to present keywords & paths in an easily understandable format.

3
Offer a Site Map to Users

Having an XML sitemap is important and can impact your ability to rank on Google's SERPs.

4
robots.txt

The significance of the robots.txt file, how it can be used to deter indexing of certain files and directories, and how it can be maliciously used by hackers.

5
.htaccess

What's an .htaccess file and what types of things can be done with it?

Trust through Content

1
Content is King

Why content is king, and the large and ever-increasing role it's playing in Google's SERPs.

2
How to Structure Good Content

Best use practices when it comes to optimizing your content for a particular keyword.

3
Do-Follow Links versus No-Follow Links

Differentiating between the nofollow and the dofollow (or lack thereof) link attributes.

Trust through Authority

1
Trust through Authority

We'll learn the importance of trust through authority as one of the key components of SEO.

2
How to Build Authority

How to get other Websites that Google already trusts to link to your Website.

3
45 Popular Authority Websites

We'll review 45 popular authority sites and the type and style of content to build out on some of them.

4
PDF: 45 Popular Authority Websites
5
5 Steps for Improving Your Authority

The 5 steps for improving the authority of your Website by leveraging powerful content marketing techniques.

6
Challenge: Authority-Site Profiles

Okay guys, here's the challenge. Now that you understand the importance of authority and hopefully you've gone through the 45 popular authority Websites document, I'd like you to setup an account on each one of those sites for your business.

But here's the trick...

Don't do them all in one day. Why not?

While it probably won't come across as spammy to Google, you don't want to risk creating 45 links to your Website in one day, especially if you have zero links as of right now.

Split them up into 5 authority site profiles per day. So, it will take you one week to complete this challenge.

And, yes... Google pays special attention to when it finds a link, evidenced by its link-acceleration algorithms that look for the amount of links created to your site each day, and whether or not those links are increasing from day to day, week to week, and month to month.

Also, when you setup the authority profiles, I want you to take up the full description to describe your business. Don't try to keyword stuff in there. You want to write something natural and organic about your business, website, products, service, or whatever it is that your'e peddling. But take up the full description field. If that means doing 2000 words, then do it.

Why is this so important?

Google looks at the quality of the links back to your site. If it's coming from empty profiles with just a link to your site and no meaningful information, it will either come across as spammy, or it won't give you as much link juice. So, take up the space to fill in the profiles completely. 100% completely. Go beyond the call of duty!

If you guys have questions or issues, please post them in the discussions and I"ll do my best to answer them as quickly as possible.


Trust through Age

1
Understanding Trust through Age

We explore what the trust through age factor really means.

2
Age of Domain versus Freshness of Content

When was the domain first indexed versus the newness of the content.

3
Researching Domain Ages

How to research the age of a domain using the Wayback Machine.

4
Purchasing an Aged Domain

How to purchase an aged domain through a site like GoDaddy Auctions.

Trust through Relevancy

1
What is Relevancy?

We explore what relevancy is and where relevancy signals exist.

2
Latent Semantic Indexing & Latent Semantic Analysis

Developing a profound understanding for LSI and LSA.

3
Leveraging Relevancy Signals

How to leverage relevancy signals to boost your site to the top of SERPs.

SEO Strategies

1
Creating an SEO Action Plan

The importance of getting organized and creating an SEO plan to effectively tackle the enormity of work required when optimizing a Website.

2
Content Marketing

How to leverage the powerful strategy of content marketing to propel your site to the top of SERPs by leveraging sites that Google already trusts.

3
Video Marketing

The importance of adding video marketing to any SEO strategy.

4
Broken Link Strategy

How to build high PR backlinks by using the broken-link strategy.

5
Blog & Forum Discussions

The truth about link-building through blogs & forums as an SEO strategy.

6
Long-Tail Keyword Approach

Why long-tail keywords are crucial to any SEO campaign.

7
Guest Blogging & Editorial Links

Why ** high-quality ** guest blogging still works, and the power of editorial links.

8
Mobile SEO - Bootstrap or Custom Wordpress Theme

An overview of the Bootstrap responsive CSS system.

9
The Truth about Press Releases

Why press releases are no longer a viable SEO strategy.

10
HTTPS / SSL Encryption

Why adding an HTTPS / SSL encryption layer will boost your SEO visibility.

Tracking & Analysis

1
Google Webmaster Tools

An overview of Google Webmaster Tools and why it's an important tool in any SEO's arsenal.

2
Google Analytics

Using Google Analytics to track your Website visitors.

3
MOZ Explorer

Using MOZ Explorer to discover in-depth Website analysis that could benefit your work as an SEO.

Content Marketing

1
The Power of Content Marketing

Why content marketing is the one major strategy you should focus on in SEO.

2
Types of Content to Market

How content marketing spreads across multiple spectrums and what types of content can be marketed.

3
YouTube Video SEO

How to optimize your YouTube videos.

4
Vimeopro Micro-sites

Using Vimeopro micro-sites with content marketing.

5
Presentation Marketing

How to use PowerPoint presentations in content marketing on sites like SlideShare

6
Document Marketing

How documents can be marketed on popular authority sites.

Link Building

1
High-Quality Link Building

Why the focus today must solely be on high-quality link building.

2
Creating Link Bait

What is linkbait and how do we create it?

3
Guest Blogging

What is guest blogging and is it still useful?

4
Building Your Personal Brand

Why building your personal brand should be at the forefront of your mind.

Social Media Marketing

1
Building Your Social Media Empire

Why social media and how to use it to your advantage.

2
Facebook Page

The importance of building out a content channel on Facebook.

3
Twitter, Google Plus, and LinkedIn

How to leverage popular social media sites to help boost your authority.

Email Marketing

1
Introduction to Email Marketing

Why SEO is a waste of time without engaging in email marketing.

2
Building a Sales Funnel

An overview of the sales funnel and how prospects turn into clients.

3
Email Marketing Strategy

How to employ an email marketing strategy.

Advanced SEO

1
Disavow Poor-Quality Links

How to use the disavow tool to rid yourself of poor-quality, spammy links.

2
Google's 200+ Ranking Signals: Content Quality

200+ Google ranking factors starting with content quality factors.

** Downloadable resource guide available.

3
Google's 200+ Ranking Signals: On-Page Content

On-page content signals in Google's 200+ ranking factors.

4
Google's 200+ Ranking Signals: HTML & CSS

HTML & CSS ranking factors.

5
Google's 200+ Ranking Signals: Off-Page Optimization

Google's off-page optimization factors.

6
Google's 200+ Ranking Signals: Linking Authority

Google's linking authority ranking factors.

7
PDF: Google's 200+ Ranking Signals

Thank You

1
Thank You For Listening

Thank you for watching and listening. Please don't hesitate to contact me with any questions or post in the course message boards.

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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