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Online Marketing: SEO & Social Media Marketing Strategy

2022 growth hacking with top web marketing and Internet marketing strategies: Social media marketing strategies + SEO
Alex Genadinik
20,315 students enrolled
English [Auto] More
Reach 1,000,000+ people with your marketing by combining the savviest SEO and social media strategies
Get ahead of your competitors with creative SEO strategies like voice SEO for 2022
Top social media marketing strategies to brand yourself and your business as an authority
Get publicity and press coverage from large publications, radio shows, and podcasts
Join my office hours and get personal help from me (rare opportunity)
Increase the sales conversion rate of your site visitors for immediate revenue boost
SEO and social media courses in one great online marketing course

Apply the most effective SEO and social media Internet marketing strategies for 2022 and finally get the growth you've been hoping for!

Lost in your marketing? Did you hire freelancers with no results? Not sure what to do next?

This course will set you on the right path, help you choose the most effective marketing strategies, and show you how to implement them for your business.

If you are effective at promoting your business, the sky is the limit.


  • Extra focus on SEO and winning with best long-tail keyword research
  • Case studies of different companies & how they reached 1,000,000 users
  • How to make cornerstone SEO pages that rank
  • Write better headlines that increase click-through rates
  • Full section on how to promote Amazon/Kindle books and become a best seller
  • Growth hacking SEO strategies to make almost any page rank in top-10
  • Improved audio/video quality
  • Interview-based case study of how one client got millions of website visitors from Internet marketing
  • Tools and plugins to help you implement your web marketing strategies like the Weglot translation plugin which helps your SEO in other languages and immediately helps you rank for additional keywords



This course combines SEO and social media to maximize the results of each in an intelligent way.

First, you will implement modern SEO for your blog, eCommerce, or business website that sets you up for boundless long-term potential while also getting you early results.

Next, you will build up your social media marketing to give your business amazing branding, drive sales and boost your SEO efforts.

This way, you will get branding, sales and traffic growth in all the best ways, making them work together in a succinct, effective and professional marketing strategy.


Before you identify the marketing strategies that are most effective at growing your business, you must experiment with different marketing tactics. That process of experimentation is called growth hacking. It is the process by which you discover the best strategies that will work for your unique situation.

Growth hacking is essential in the early stages of start-up marketing when you don't yet know which marketing strategy will be best for your business.


All advice in this course comes from direct experience in my own business and Internet marketing work I've done for my clients. I know the ins and outs of every marketing strategy I teach because I've done these marketing strategies and they worked.

I also focus on helping you find the absolute best and most effective marketing strategies for your specific business so you don't waste time pursuing secondary marketing strategies and put your best effort into the most useful marketing strategies.

The strategies in this course work for me and thousands of my clients to find true growth, and they will work for you too.


I've been an entrepreneur for 20 years, have personally coached over 1,000 entrepreneurs, taught 600,000 students online, and helped millions of entrepreneurs worldwide, some of whom created 6 and 7-figure businesses, and I can help you too.

I am an expert marketer, and I create winning marketing strategies for my clients on a daily basis. Now it is your turn to benefit from my Internet marketing strategies to grow your business and fulfill your dreams.

I am most fulfilled from my work when I see my clients grow their businesses. I made this course to help business owners grow their companies to tremendous heights.


* Lots of extra freebies, downloadable worksheets

* Personal invitation to my Facebook community after you complete the course

* My list of 50 business-success skills when you complete the course


This online marketing course is comprehensive. It will make you a great marketer in a short amount of time. You will learn top social media marketing strategies, SEO (search engine optimization), how to get publicity for your business, effective offline marketing strategies, and everything in-between.

After you complete the course, you will have a well-rounded understanding of all marketing strategies out there, and most importantly you will be able to choose and correctly implement the most effective strategies to grow your business.


After completing 100% of this marketing strategy course, you will be emailed a certificate of completion. You can show it as proof of your expertise in SEO and social media and that you have completed a certain number of hours of instruction on the topic of marketing strategies.

If you want to get a marketing job or freelancing clients, a certificate from this course can help you appear as a stronger candidate for marketing jobs.


If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because

1) I care about my students.

2) I feel a responsibility to make sure that students get their money's worth from the course.


This SEO and social media marketing strategy course comes with a Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students.

Invest in your future. Enroll now and start growing your business.

Course Introduction: watch this first to understand what you get from the course

Marketing strategies course welcome and let's begin

SEO introduction. Starting with keyword research

Breaking down our SEO steps into three phases
Long-tail vs. short-tail SEO keywords
Introduction to the Google keyword tool for SEO
Google voice SEO & Answer-box SEO
Three other SEO keyword tools - just to give you more options
Keyword density vs. keyword stuffing and tools to correctly manage it
Creating a full list of SEO keywords to rank for and tracking them
13-step SEO keyword research checklist
Keywords exercise & test to further cement this part of SEO knowledge
Final keyword tests's answers to see how I think about the keywords
Building long-term keyword authority in your niche keywords

Strategies for popular business types & first-time marketer mistakes

Section introduction - how SEO applies to YOUR business
Ecommerce example for SEO
How to promote a local service

In this part of the digital marketing course I explain the strategies to promote a local business. A local business can be a doctor's or dentist office, restaurant, roofer, carpenter, moving business, home repair, shuttle service, gym, different kinds of stores, cleaning business or any other businesses that do business locally and draw customers from the local area.

Set up your Google Search Console (formerly Webmaster tool) from Google

Setting up your Google Search Console - formerly known as Webmaster Tools
Creating your sitemap.xml
Submitting new URLs and checking for page status and indexing
Where your pages are ranking and page/query performance
User experience section of Google Search Console
Google Analytics introduction - useful in all your online marketing

On-Page SEO to get a high click-through rate from the search result page

On-page SEO introduction
Influencing SEO ranking with intent-match strategy
Writing enticing meta tags to increase Google search result page clickthrough

On-page SEO: Beginner to savvy and advanced strategies

How to set up the Yoast plugin for SEO

The Yoast SEO plugin is an industry standard, and in this part of our digital marketing course, I show you how to install the Yoast SEO plugin to your WordPress setup so that you can have your on-page SEO more easily taken care of. The Yoast plugin doesn't solve everything for you. You still have to be savvy about on-page SEO on your own, but it helps you with some SEO basics, especially if you are a beginner.

Setting your SEO meta tags with Yoast in WordPress or directly in HTML
Shopify SEO - setting title and description for Ecommerce
Change in Google use of meta tags
No-follow vs. follow links
ADVANCED inner-page links: From a page to same page! Extra SEO boost

In this part of our marketing strategy course I show you an advanced on-page linking strategy that you can use to give your pages an SEO boost.

No-follow SEO update and the new UGC and Sponsored attributes
Creative uses of the nofollow tag on your website
Title tooltip tag for SEO
Image ALT tag for SEO
Cornerstone SEO pages that get shared more and rank better

In this part of the digital marketing class I explain the concept of a cornerstone page for SEO. Cornerstone SEO pages are useful when you are trying to rank for some very competitive keyword that is extremely difficult to rank for. In that case, you must have your page do a lot of the SEO marketing for you. That means making sure that people stay on the page a long time, and engage with it. This will help Google collect positive signals about your page. In order to do that, you would usually have to create a long form page that is maybe over 1,000 words of quality content (not just filler content). You would also add rich media to this content like photos, videos, and maybe embed the audio from the video as a podcast and maybe embed some powerpoint slides as well. All this together would make for a definitive and authoritative page on the subject matter, and while this by itself would not guarantee that your page or website would rank better in Google after doing this, it would go a long way to helping you rank higher in Google.

Website load speed plugin to boost SEO
Another website speed plugin to speed up WordPress even more
Result in traffic weeks after optimizing my site speed to a 90+ score
Automatically translate your site, rank in other languages & get more traffic
Google E.A.T
Revive Old Posts plugin for social sharing, scheduling & SEO boost

Off-page SEO & smart SEO

Off-page SEO section introduction
Google SEO for new websites & Google Citations
How to get links on Wikipedia
8 ways to get good links by getting publicity
What makes a link good for SEO

Google doesn't tell us which links are good for our SEO, and which links are not good. We can only approximate and use general overarching principles to guess, but never know definitively. So in this part of our digital marketing course I explain how to come to a close approximation, and determine whether a backlink is good or not. 

Guest-blogging for SEO - how to do it properly
Link-begging introduction. The brute-force approach that will never stop working
SEO competitor link research

Common SEO mistakes to avoid

Common SEO mistakes: Don't make these

Want to start doing SEO? Not so fast. I recently added these common SEO mistakes to this digital marketing course. Please watch this tutorial with the common mistakes so that you do not make these mistakes, and so that your SEO will go much more smoothly.

SEO tools

SEOQuake Chrome plugin to research competition
SEO KeywordOptimizer tool for on-page text optimization

Additional SEO strategies to rank higher and be smarter about SEO

Google SEO trends for 2022 and what to focus on
Advanced intent-match boosting strategy for ranking higher in Google search
Are views a ranking factor?
Leveraging recommendation algorithms

Now that we have covered quite a bit about SEO, in this part of the course I talk about search algorithms in general. So in the future, no matter on what site you are trying to have your content or products rank higher, since in this part of the course you learn about how to dominate any search engine, you will be able to rank in whatever search engine you target in the future. This is an advanced SEO and digital marketing topic.

Common question: Should you have a blog?

Combining on-page SEO and sales copywriting

Introducing on-page SEO and combining it with sales copywriting
CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO
EXAMPLE of a sales page that balances SEO and conversion optimization
How to increase sales by adding scarcity

Different way of looking at things for a moment

Ranking factor myths from Google staff

Setting up your website

How to set up your website professionally and on your own
How to choose a domain name

Social media marketing fundamentals and good practices

Social media marketing introduction
Social media marketing mistakes

In this part of the digital marketing course, I discuss common social media marketing errors that many first time marketers and first time entrepreneurs tend to make. The first mistake is simply posting promotional messages about your work everywhere and blatantly promoting your business or product. That just turns people off in most cases. Additional social media marketing mistakes tend to be rooted in the same thing where the entrepreneur just blatantly promotes instead of providing value first. Social media is all about being a good player and providing value. The more value you provide, the better you will do long-term. And that is the other kind of a typical mistake: not thinking long-term.

Social media marketing exercise that can get you significant traffic

Creating your own show on social media

Why a show - some students get confused
Introduction to building your own show
Advanced content repurposing with strategies that work today & in the future
Goals for your show
Monetization for your show
Deciding on a solo show or a show with guests
Topic coverage: Evergreen vs. current topics
Example of a site that is newsy and evergreen
What you can outsource for a show
Daily, monthly or weekly show

Live YouTube show or live Facebook show

Introducing live shows for maximum engagement and sales
Encoding software for live streaming and mobile options
How to set up your encoding software settings
How to send your live stream to 30 different social sites with one stream
Tips for a successful live show

Brief introductions to a few additional social platforms

Four marketing hacks to promote anything in a scalable way
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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16 hours on-demand video
2 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion