Digital Marketing Strategy – Profitable Sales Funnel Mastery
Learn to build a profitable sales funnel through captivating free offers, sales pages and email marketing sequences.
The anatomy of profitable sales funnels
The different ways in which a business can grow
How to increase sales for your business by presenting offers at different price points
How to develop a solid digital marketing strategy for any business
How to effectively catering your content to your buyer's journey
How to leverage sales and marketing funnels to grow business revenue
How to create effective and profitable emails, landing pages and sales pages
How to leverage social proof from past customers to increase future sales
How to measure the success of your marketing efforts and the basics of conversion rate optimisation
You might be surprised to learn that there are really only three ways to use digital marketing strategies to grow your business:
- Increase the number of customers
- Increase the average transaction value per customer
- Increase the number of transactions per customer
And in this course, you’re going to learn how to execute on each one of these.
We will go through all of the ins and outs of creating profitable sales funnels that can help scale your business on autopilot while also giving your target audience an authentic and personalised experience throughout.
But I’ve often found that people don’t end up succeeding with their sales funnel because they’re trying to do too much too fast.
So in this course, I want to overcome this problem by presenting the lessons in the following sections, slowly increasing the level of difficulty:
Within the theory and understanding section you will learn:
- How to identify who your target audience is and how to sell to them in a non-salesy way
- Why sales funnels are the key to your business growth and where a lot of businesses go wrong
- What your strategy should be at the top (or beginning) of your sales funnel
- What your strategy should be in the middle of your sales funnel
- What your strategy should be at the bottom (or end) of your sales funnel
- How to cater your strategy to the mindset of your audience to create a positive customer experience at every stage
- How to use metrics to optimise the profitability of your sales funnel and what to look for
Within the planning and set up sections you will learn:
- How to leverage different pricing levels of your offers to get more value out of each customer
- How to map out your profitable sales funnel and execute on your tailored digital marketing strategy
- What tools and offers you need to have in place in order to create a sales funnel that is actually designed to make you money.
- How to launch a sales funnel and even begin making money from it even if you don’t have anything to sell yet or an audience to sell to.
In the building and execution section you will learn:
- How to write, design and build profitable landing pages, sales pages and email sequences for your customers using a tool called GetResponse.
Finally, in the advanced section of the course you will learn:
- How to go even further with your sales funnel by taking you through techniques for creating additional paid offers within your funnel and optimising for your best performing assets.
- How to use additional free tools within your funnel to help you handle customer objections and increase social proof on your sales pages.
Some marketers (including me) have been through years of trial and error to master the elements you will be able to master in just a few short hours in this class.
Are you ready to learn the exact sales and marketing strategies used by some of the biggest brands in the world?
I can't wait to see you on the inside!
Understanding Sales Funnels
1
What You Can Expect to Learn
2
Strategy vs Implementation
3
Establish Your Goals
4
Identify Your Ideal Customer Avatars
5
Why Funnels are the Key to Your Success
6
Your Top of the Funnel Strategy
7
Additional Top of the Funnel Strategies
8
Your Middle of the Funnel Strategy
9
Your Bottom of the Funnel Strategy
10
Cater to the Buyer's Journey
11
Use Metrics to Build Profitability
12
Become a Tripwire Marketing Master
Plan Out Your Funnel
1
Plan Out Your Funnel Overview
2
Embrace Customer Value Optimisation
3
Select Your Traffic Source and Free Offer
4
Leverage the Power of Pricing
5
Build Out Your Profitable Strategy
6
Assignment Introduction
7
Get to Know Funnelytics
8
Share Your Funnel for Feedback
Setting Up
1
Setting Up Overview
2
Tools to Have in Place Before You Begin
3
Offers to Have in Place Before You Begin
4
Create Your Free Offer in Canva
5
Sell Before You're Ready - Kickstarter Marketing
6
Earn While You Learn with Affiliate Marketing
7
Learn From Your Competitors
Build Your Funnel
1
Build Your Funnel Overview
2
Set Up Your Account
3
Set Up Your Tracking
4
How I've Structured My Offer
5
Organise Your Assets
6
What Makes a Killer Landing Page
7
Landing Page Examples
8
Write Your Killer Landing Page
9
Create Your Killer Landing Page
10
Optimise for Mobile View
11
Create a Privacy Policy
12
Autofunnels Explained
13
How to Make a Sales Page Converts
14
Sales Page Examples
15
Write Your Sales Page
16
Build Your Sales Page
17
Create Your Order Form
18
What Makes a Perfect Email Marketing Sequence
19
What Makes an Irresistible Email
20
Write Your Email Sequence
21
Publish Your Pages
22
Build Your Email Sequence
23
Attach a PDF to Your Emails
24
Set Up Your Automations
Launch and Test Your Funnel
1
Launch and Test Overview
2
Complete Your Launch Checklist
3
Test Your Funnel
4
A Look Into a Live Funnel
5
Promote Your Funnel
6
Create a Custom Entry Point for Affiliates
7
Measure Your Success
Advanced Tips and Tricks
1
Advanced Lessons Overview
2
Integrate Multiple Payment Processors
3
Optimise For Your Best Performers
4
Increase Your Revenue Per Customer
5
Set Up Your Tripwire
6
Live Chat and Social Proof Overview
7
Get Personal With a Live Chat
8
Leverage Social Proof in Real Time
9
Get to Know Google Tag Manager
10
Track User Behaviour Through Heatmaps
11
Nail Your Negotiation Skills
12
Deliver Your Paid Offer with Zapier
13
Send Newsletters and Test Subject Lines
14
Thank You So Much
Course Resources
1
Bonus Materials
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
30-Day Money-Back Guarantee
Includes
12 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion