4.48 out of 5
2648 reviews on Udemy

Business Strategy Development: The Art of Differentiation

Learn 3 key business strategy tools. Improve your business innovation skills and drive profitable business development.
Tony Prouse
9,390 students enrolled
English [Auto] More
Find ways to stand out from your competitors by differentiating better than them
Play to your strengths and confidently identify the areas that will grow your business
Practice 3 strategic tools to strengthen your business strategy
Avoid common mistakes & learn how top companies have successfully differentiated themselves
Increase your value - shape a strategy to attract customers that truly value you
Business Analysis: Fix potential disablers that could be hurting your business development

Are you interested in learning why some business strategies are better than others?

From Apple to Netflix, leading businesses and start-ups have all made their mark with a strategy that sets them apart

This course is all about learning how leading companies create successful strategies for growth – and then learning the tools and techniques to develop your own brilliant and profitable business strategies

Developing a strategy that can grow a business is an essential skill for any budding entrepreneur – whether as CEO, marketing professional, manager or consultant

Easy-to-Follow Guide

This is your guide to learning business strategy in just a few minutes – with eye-opening yet pragmatic tools that can be put to work on Monday morning

With this course you'll get a clear understanding of what makes a winning business strategy, and learn the methods to help you attract devoted customers, but also, do so without having to compete on price all the time

Master The Art of Differentiation

This course teaches you the tools, tips and techniques to help you identify and increase your differentiation so you can successfully stand out and grow your company

It's a valuable skill to learn and in this course you'll soon have it mastered.

Strategic Mentor

Tony Prouse is an enthusiastic and well-respected strategic mentor with over 30 years of hard-earned wisdom. Tony has worked closely with leading institutions such as the Institute for Manufacturing at Cambridge University and helped develop successful strategies for a wide range of organisations and startups all around the world.

Learn Quickly

This is a fun and practical course with plenty of examples which will show you the techniques to take any team, business model, idea, product or service to the next level.

Ready? So, Where Do We Begin?  

It starts by identifying what your current competences are – and which ones will enable you to capture greater business. But it’s not just a case of knowing your strengths and weaknesses – Tony will show you how some competences are more important than others!

Create Value for Your Customers and Business

It’s also about understanding how we can create value for our customers – and who those customers should be.   

And it's the reason industry leaders have achieved excellent business development.   

In addition, Tony will explain the common mistakes, having worked with many businesses around the world for over 30 years – so you can learn from these too.

Enrol now to learn how to:

  • Define a successful business strategy

  • Assess how well a business is currently differentiating itself 

  • Identify areas where you can improve your differentiation and innovation

  • Increase your value and move away from competing purely on price or basic feature   

  • Attract the right customers with a winning business strategy

  • Identify your core competences – which are often very different to what you currently believe!   

  • Avoid the common pitfalls of differentiation, business strategy and business development

  • Grow a business in a long-lasting and fun way   

  • Identify potential disablers to your differentiation – and know which ones could be hurting you

  • Create value for your target customers for a brighter future 

This course also includes:


  • 3 Downloadable Tools for Business Strategy to help you assess and build your differentiation and business strategy

  • Activities + Quizzes to put your knowledge into action immediately


Gain the skills and tools to ultimately improve your differentiation and develop your own successful business strategy – and most importantly, know where to start.   

This course is an exciting journey of business strategy discovery for those with the desire to grow.

Let’s get started!

Introduction to Business Strategy & Differentiation

Which Company Would You Invest In?
What is Differentiation?
Why is it Critical?
Maximize Your Value and Compete on Your Own Terms
Disruptive Technologies and External Factors
How to Spot Good + Bad Growth Early

Building Blocks for a Differentiating Business Strategy

Learn about Customer Benefits
Reinforce your knowledge!
Learn about Competences and Resources
Reinforce your knowledge!
Learn about Processes and Systems
Reinforce your knowledge!
Learn about Core and Non-Core Competences
Reinforce your knowledge!

Top 4 Common Mistakes

Introduction to Things You Should Avoid
Misconception #1 - Benchmarking
Misconception #2 - Operational Improvement
Misconception #3 - Barriers to Entry
Misconception #4 - External Perspective
Reinforce your knowledge!

Tool #1 - Develop Your Differentiation Successfully

How to identify Core and Non-Core Competences Successfully
Activity 1 - Learn the Competence Assessment Tool
How did you do?

Tool #2 - Identify Your Current and Potential Differentiators

How to Identify Current and Potential Differentiators
Activity 2 - Learn The Differentiator Map
How did you do?

Tool #3 - Diagnose Potential Disablers Before They Cause Harm

Business Analysis: How to Identify Potential Disablers
Activity 3 - Learn The Disabler Identification Tool
How did you do?

How to Use Differentiation to Build a Winning Business Strategy

Introduction to Differentiation and Business Strategy
A Recommendation About Uniqueness
How to Use Differentiation Effectively
Targeting Customers
Learn the Different Approaches for Small and Large Businesses


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1 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion